Are Criminals Born with More Y Chromosomes Research Paper

Are Criminals Born with More Y Chromosomes - Research Paper Example However, it becomes something of interest to know that some individual are not moved by such sights. An individual can withstand the act of butchering a fellow human being to death. Some of the criminals always perform ugly operations on their victims. They cut off the body into pieces, as though the person were some kind of an animal being slaughtered for a meal. Others cannot just stop committing crimes. A person would be arrested and imprisoned for a long time only to be released to go back to the same crimes. Others would continue with their criminal acts even when in prison. Goldstein (34) says that it is more often that a person would murder another without the intent to do so. It could be a situation where the two are fighting (for such physical fights are very common and a normal way of expressing the utmost anger) and one hits the other in a delicate part and kills him in the process. This would be considered as an accident and a court of law may charge it as manslaughter in stead of murder. However, cold blood murderers are just beyond normal human beings. This paper seeks to investigate the claim that criminals are born with more Y chromosomes which is the cause for their behavior. After a scholarly research, Goldstein (57) notes that some people are born with more Y chromosomes. This chromosome is always the determinant of the male sex. There are occasions where an individual would be born with more of this chromosome, causing some form of disorder. Male are naturally the more aggressive gender. They have the urge to be the best and they would use any means, including such aggressive acts as forcing their way against the set laws, to achieve what they feels they feel they should achieve. This characteristic is associated with the Y chromosome. Ciba Foundation Symposium (44) reports that Carl Panzram, one of the most dreaded serial killers, had an extra Y chromosome. Scientists agree that an extra Y chromosome contributes to innate aggressiveness. Thi s is a condition that may be hard to control in some instances. Such individuals would easily find themselves in physical fights especially when another individual tries to challenge a position they feel is rightfully theirs. This scholar notes that at times this action is always by impulse. Just like someone would not prevent a sneeze, and it happens even when we would want to restrain it, serial killers and other serial criminals find themselves committing crimes against their wishes. A study by Ciba Foundation Symposium (47) shows that prisons around the world have more men than women. It is would therefore be true to give such a hypothesis as, ‘men have more tendency to commit crime than women do.’ Genetically, a man has an X and a Y chromosome and a woman an X and X chromosome. When one sex proves to be more aggressive than the other, then it would be due to this difference in chromosomal composition. As researchers universally agree that the Y chromosome cause som e tendency of aggression in man, it would be probable that their aggression is caused by the presence of the extra Y chromosome. If men with a normal chromosomal composition of one Y chromosome tend to be more aggressive than a woman, then the extra chromosome in some men (two Y chromosomes instead of one) would make them act in a manner that would be considered criminal within the society. The justification of criminal acts as being caused by genetic composition of an

Social networking and information system Essay Example | Topics and Well Written Essays - 1250 words

Social networking and information system - Essay Example Although most of the activity done on social media is either non-work-related or entirely harmless, employers sometimes take exception to the employees’ online postings and take disciplinary action against them. Some kinds of social media usage by employees that usually acquire disciplinary action from the employers include posting photos or videos showing some sort of misbehavior related to work e.g. tweeting about avoiding work or feigning illness, and expressing views over social media whose connection to the organization is not appreciated or approved of by the employers. The technical, legal, and ethical implications of the social media in business imparts need for government and organizations to work at their respective levels to develop safety mechanisms, security systems, and codes of ethics to guide the behavior of employees at the workplace. Business use of social media saw a two-fold increase from 11 per cent in 2008 to 22 per cent in 2009 (Sarrel, 2010). Social med ia is being increasingly used by the employees at the workplace for both non-work and work related purposes including attracting clients and developing joint ventures. Organizations use social media to engage their customers and market their products and services as social media websites â€Å"provide a cyber-meeting space for people wanting to network† (Carroll and Buchholtz, 2011, p. 270). Rise in the use of new technology in general and of the Internet and the social media at the workplace in particular implies that employees can now access information related to their employment law and employment rights much more easily than they could in the past. A vast majority of organizations and unions provide information related to their employment rights in definite sections of their websites in formats that are easily understandable including links to social media websites like YouTube and Twitter. Although employees’ increased access to information can generally be perce ived as a positive development since it increases their awareness about employment laws and assists them in dealing with work related issues, yet this also poses certain challenges for organizations. For example, employees may prefer getting information about employment laws online rather than directly approaching their managers or consulting a trade union representative. As a result, employees have a tendency of misunderstanding information that has been garnered out of context online, which in effect, complicates the interaction on specific issues between employers and employees. As social networking websites have become more popular, employees have received a platform where they can display a lot of information about themselves. This information is visible to everybody in the public and potentially to the employer. The employer can access all that information including photographs showing the activities and behavior of the employees outside of work which can have an adverse impac t on the dignity and reputation of an employee at work. Principally, an employer should not judge an employee’s performance at work based on their private life activities. Every employee has a personal life that should be respected by the employers until the employee does not breach the ethical guidelines established by the organization. Baldas (2009) argues that with the awareness that the information about private life has been accessible to the

Segregation and the Racial Wage Gap Term Paper Example | Topics and Well Written Essays - 2750 words

Segregation and the Racial Wage Gap - Term Paper Example Though the world’s governing body has formulated policies for the development of gender equality and elimination of racial discrimination, numerous issues come to light regarding racial discrimination at schools, workplace; gender discrimination, etc. The major issues coming into discussions are about the racial and gender inequality at workplace, discrimination in wages, etc. in spite of various legal provisions available to assist the victim. This paper looks into such cases of discrimination and segregation at workplace with regard to unequal pay and race while reviewing cases published in various newspapers, magazines, journals and online articles. Body Wage Gaps based on race and gender inequality Occupation gender segregation is the strong feature of the US labor market as it is inefficient economically, preventing able people from moving into occupations where they could perform well. Occupation segregation is important point for discussion because occupational choice i s constrained by socialization, lack of information, or more direct barriers to entry to training or work in occupations where one sex is small minority of the workforce (IWPR, 13). Various legislations have been passed in different countries regarding equal pays, right to living with dignity, etc. but the differences still persist in society at large. According to Alfano (Report: Race Gap in US Persists) the median income for white households was $50,662 in the year 2005 as compared to $30,939 for black households and $36,278 for Hispanic households which shows there is huge income gap among the non white and white households revealing the discriminatory practice in income generating opportunities. According to the Economist (Race and Red Tape) black workers in America earn less than their white peers due to less education, skills, knowhow and experience than the whites. However, the article reveals the bias attitude of American companies stating that the companies are more likely to interview white person than the black person, if both of them have identical qualification. The dismal condition of black people is known for generation, gender discrimination is also at large with women entering the workforce competing with the men for the same position. The wage gap between male and female workers was huge when there were no policies protecting their rights. However the gap has narrowed down to 77 cents earned by full time female worker, irrespective of black or white, as compared to every dollar earned by men. However, the gap widens for African American women with 67.9% of men’s wages while Latinas earn 58 percent of men’s earnings (Pappas, â€Å"Women Intensely Dissatisfied with Pay Gap†). Rayner (Pay gap is growing between men and women) reported the statistics from Chartered Management Institute (CMI) which reveals that male managers are paid more than their female counterparts with same qualifications and talents. This scenario has be en explained briefly in an article at Center for American Progress (Wage Gap by Numbers) wherein its is stated that women with more

Social networking and information system Essay Example | Topics and Well Written Essays - 1250 words

Social networking and information system - Essay Example Although most of the activity done on social media is either non-work-related or entirely harmless, employers sometimes take exception to the employees’ online postings and take disciplinary action against them. Some kinds of social media usage by employees that usually acquire disciplinary action from the employers include posting photos or videos showing some sort of misbehavior related to work e.g. tweeting about avoiding work or feigning illness, and expressing views over social media whose connection to the organization is not appreciated or approved of by the employers. The technical, legal, and ethical implications of the social media in business imparts need for government and organizations to work at their respective levels to develop safety mechanisms, security systems, and codes of ethics to guide the behavior of employees at the workplace. Business use of social media saw a two-fold increase from 11 per cent in 2008 to 22 per cent in 2009 (Sarrel, 2010). Social med ia is being increasingly used by the employees at the workplace for both non-work and work related purposes including attracting clients and developing joint ventures. Organizations use social media to engage their customers and market their products and services as social media websites â€Å"provide a cyber-meeting space for people wanting to network† (Carroll and Buchholtz, 2011, p. 270). Rise in the use of new technology in general and of the Internet and the social media at the workplace in particular implies that employees can now access information related to their employment law and employment rights much more easily than they could in the past. A vast majority of organizations and unions provide information related to their employment rights in definite sections of their websites in formats that are easily understandable including links to social media websites like YouTube and Twitter. Although employees’ increased access to information can generally be perce ived as a positive development since it increases their awareness about employment laws and assists them in dealing with work related issues, yet this also poses certain challenges for organizations. For example, employees may prefer getting information about employment laws online rather than directly approaching their managers or consulting a trade union representative. As a result, employees have a tendency of misunderstanding information that has been garnered out of context online, which in effect, complicates the interaction on specific issues between employers and employees. As social networking websites have become more popular, employees have received a platform where they can display a lot of information about themselves. This information is visible to everybody in the public and potentially to the employer. The employer can access all that information including photographs showing the activities and behavior of the employees outside of work which can have an adverse impac t on the dignity and reputation of an employee at work. Principally, an employer should not judge an employee’s performance at work based on their private life activities. Every employee has a personal life that should be respected by the employers until the employee does not breach the ethical guidelines established by the organization. Baldas (2009) argues that with the awareness that the information about private life has been accessible to the

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 33

Discussion - Coursework Example In this regards, APNs play a key role in enhancing EBP adoption as it remains more as an ideal rather than a reality in many clinical care setting. In my unit, an advanced practice nurse is important in enhancing the adoption of evidence-based practice through facilitating the appropriate organizational culture and leadership. It is crucial for the unit to appoint leaders and staff that recognize and value evidence-based practice and research utilization in improving care provision. This can be further achieved by educating the staff on the importance of EBP utilization and possible ways of adoption. Facilitation and support in the process are also crucial. Thus, an advanced practice nurse has a role in ensuring that the necessary resources and conditions are available to attain success in the unit. This includes the provision of the appropriate time of practicing EBP and ensuring that the correct number of staff (staffing) are available in enhancing the process. Moreover, the advanced practice nurse has a role in enhancing further research in my unit to determine any additional factors that may influence or facilitate the adop tion of EBP. Advanced practice nurse have been noted to be on the frontline of utilizing EBP in the clinical setting in promoting the patients safety and their knowledge is crucial in promoting such practices among other teams such as my unit (Gerrish et al., 2012). Fagerstrà ¶m, L., & Glasberg, A. L. (2011). The first evaluation of the advanced practice nurse role in Finland - the perspective of nurse leaders. Journal of Nursing Management, 19, 925–932. doi:10.1111/j.1365-2834.2011.01280.x Gerrish, K., Nolan, M., Mcdonnell, A., Tod, A., Kirshbaum, M., & Guillaume, L. (2012). Factors Influencing Advanced Practice Nurses’ Ability to Promote Evidence-Based Practice among Frontline Nurses. Worldviews on Evidence-Based Nursing, 9, 30–39.

Qs on Forests Essay Example for Free

Qs on Forests Essay He suggestedthat a proper system should be introducedto protect the forest. He helped in formulating the Indian Forest Act of 1865. (Q. )Who was Dietrich Brandis? (1 Mark) (Ans) Brandis was a German who gave advice to the British regarding thereckless cutting of trees by the local people and the traders. He feared that it would destroythe forest. Brandis was also madethe first Inspector General of Forests in  India. (Q. ) What was the idea of plantation in colonial period? (1 Mark) (Ans) The Colonial Government took over the forests and gave away those to European planters at cheap rates. They had cut down the forest for land to start the plantation. This was another way for deforestation. Large areas of forests were cleared to make way for the plantation of tea, coffee and rubber to meet the growing demands of these commodities in European countries (Q. )Can you relate the progress of railways with the idea of deforestation in colonial period? Explain. (1 Mark) (Ans) 1) Railways were essential forcolonial trade and for the movement of imperial troops. As the railway tracks expanded, a larger number of trees were felled to meet up the growing demand of timber and fuel wood. ) The government gave out contracts to individuals to supply the required quantity of timber. These contractors started random cutting of trees and this led to immediate disappearance of forests around the railway tracks. (Q. )What is meant by the term deforestation? (1 Mark) (Ans) Cutting down of trees in huge numberof forest area to fulfill the demand of developing civilizations is known as defor estation. In other words, cutting and destroying of forest resourcesis deforestation. During the period of colonialism,deforestation took a systematic approachfor the purpose ofindustrial development. Q. )  Mention the changes seen in the features of forest resources during  industrialisation. (1 Mark) (Ans) The period of industrialisation, i. e. , the years from 1700 to 1995, witnessed a drastic reduction in the earlier huge diversity of forest resources all over the world. Around 13. 9 sq. km of forest lands, i. e. 9. 3% of the world’s forest area, was cleared  for the needs of industrialisation, cultivation, pastures and fuelwoods. (Q. )How did the Forest Act affect the lives of the common Indians? (1 Mark) (Ans) The Forest Act brought severe hardships for villagers across the country. After the Act, their everyday practices – cutting wood, grazing of cattle, collection of fruits and roots, hunting and fishing were treated as illegal activities. People were forced to steal wood from the forests and when caught, were at the mercy of the forest guards. (Q. ) What are the recent developments in forestry? (3 Marks) (Ans) 1) The concept of forest  management has changed since 1980. It was observed by the government that implementation of strict forest laws was leading to stealing of timbers and illegal hunting. ) Forest dwellers were kept away from the implementation procedure of these laws andtherefore, it generated conflict between the two parties – the government and the villagers. 3) Indian adivasis preserve the forest land and resources and therefore, the government is involving local people in the matters like safetyand security of forest land, forest products and wild animals. (Q. ) Elaborate  some of the activities of the people of Bastar. (3 M arks) (Ans) 1) The people of Bastar believe deeply in the village and its offerings. Since the village peopleknow the boundaries of the village, they look after the natural resources. ) If people from a village want to take some wood from the forests of another village, they pay a small fee called  devsari,  dand  or  man  in exchange. Some villages also protect their forests by engaging watchmen and each household contributes some grain to pay them. 3) Every year, there is one big hunt where the headmen of villages in a  pargana  (cluster of villages) meet and discuss issues of concern, including forests. (Q. ) Who was Samin? What was his challenge to the Dutch? (3 Marks) (Ans) Surontiko Samin was a resident of Randublatung  village  of  Java. 1) In 1890, he  began questioning the state ownership of forest. He argued that the forest and its resources were the gifts of nature. Thus, the state could not have any right over it. 2) A widespread movement developed and by 1907, 3,000 families were following his ideas. They challenged the Dutch authority byrefusing to pay taxes and by lying down on their forest lands when the Dutch came to survey it. Others refused to pat taxes or fines or perform labour. (Q. ) What are the similarities between colonial management of forests in Bastar and in Java? (3 Marks) (Ans) 1) In both Bastar (India) andJava (Indonesia), the colonial management of forests led to rebellions. ) In Bastar, the forest management was in the hands of the British and in Java, it wasunder the Dutches. 3) Both the governments wanted timber for their needs and worked for their own monopoly. When the forest communities in both the regions had to leave their land, rebellions occurred, which were subsequentlycrushed. Q. ) How did the forest  rules affect cultivation? (3 Marks) (Ans) 1) European foresters regarded the practice of shifting cultivationharmful for the forests. They felt that theland which was used for cultivation every few years could not grow trees for railway timber. When a forest was burnt, there was the added danger offlames spreading and burning valuable timber. 2) Shifting cultivation also made it harder for the government to calculate taxes. Therefore, the government decided to ban shifting cultivation. 3) Many communities were forcibly displaced from their homes in the forests. Some had to change occupations, while some resisted through large and small rebellions. Q. )How can you say that the spread of railways brought deforestation during the Colonial Period? (3 Marks) (Ans) 1) In 1850s, the spread of railways created a new demand.

Suggested market strategy for Nandos restaurant chain

Suggested market strategy for Nandos restaurant chain It is an individual report outlining a suggested marketing strategy, focusing in detail on one of the target markets, for the future marketing direction of the chosen organisation(NANDOS) in dealing with the issues and problems identified. It is based on the swot and twos analysis done on nandos. According to the earlier research done on nandos the formulation of appropriate aims and objectives and critically discussion of the strategic choices is done. IdentifIcation and discussion of the image and positioning strategy is also done which is described by a tactical marketing plan, discussing in detail any relevant marketing mix activity. The swot analysis and marketing mix plans of its competitors is described. The aim is to concentrate on marketing strategies rather than focusing on wider corporate strategic management issues. The main focus of this assignment is on developing an appropriate tactical marketing mix plan for a recommended strategy and demonstrating evidence of wider research and reading. Nandos is one of the fastest growing restaurant chain with a portugese/Mozambique theme. Nandos is known as the home of legendary grilled peri peri chicken. Nandos was born in 1987.earlier it was named as chicken land, but was renamed again after its founder Mr. Fernando Duarte. Started in Southern Johannesburg, South Africa with a Portuguese/Mozambican theme. It was formed by two friends Fernando Duarte and Robert Broz in africa. It has specialty of fresh-flamed grill chicken spiced with Periphery sauce, indigenous Its growth can be seen with the fact that there are around 700 restaurants in 29 countries. It launched its first restaurant in UK in 1992 and now has more than 200 Nandos in here. . FUNCTIONS It is a restaurant dedicated to people with an craving for life, people who love to laugh and exist to eat. At Nandos we believe in our flame-grilled Periphery Chicken, we believe its the best in the world. Taste the only one of its kind essence and fire of our Periphery chicken which is only one of its type. Nandos is of the finest restaurant chain in the world as it promises to offer a world class chicken experience at reasonable prices with unfailing quality, value and dedication to its consumers. Human Resource Team: Nandos earlier known as chickenland originated from South Africa.It is chain of chicken restaurants, which arrived in the UK in 1992. Nandos has around 137 restaurants with a staff of 2,000 and an HR team of 30. Each restaurant has a team of two buddies who are in charge of HR department . (http://www.nandos.com) Nandos management focuses on giving friendly and prompt services to customers.It also focuses on placing a strong emphasis on staff motivation, believing that happy employees are the key to provide good customer service. Every restaurant manager is known as a Patraos meaning Portuguese for head of the family. Area managers are known as MDs and each has a fun budget to hold parties and days out for staff.The management is considered to be very important in running the restaurants. FINANCE Nandos has been growing as a restaurant at a rapid rate.it has about 700 eateries in about 29 countries with the operating profits of about $140 million. iIt was launched in the UK and Ireland itself in 1992 and now has 217 restaurants here, all directly owned and operated.Whereas in its originating country i.e South Africa,it has about 250 outlets which are franchises. Most of its other markets are populated by franchises. (Business Times Online, UK) One of the most important marketing tool is 7 ps of marketing: 7 Ps of MARKETING: 7 ps of marketing include physical evidence, place, price, product, process, promotion and people. PHYSICAL EVIDENCE: Nandos popularity could be easily judged by looking through its ongoing increasing locations around the globe.Its roots can be seen in almost all growing nations. It is spread in around 31 countries which include: Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kuwait, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Turkey, UAE, UK, USA, Zambia and Zimbabwe. Nandos is doing extremely good and spreading its spreading very fast around the globe. . PLACE: Place is reffered as the locations around the globe.It aims at describing the the total number of outlets. Nandos is positioned in around 31 countries with more than 700 restaurants and is still growing rapidly. PRICE Penetration pricing: It is based on keeping the offering low priced to grab the maximum market share Competition pricing:- In this the focus on price is less as compared to  non price competition  items such as location and service Psychological pricing:- This is market based approach where the customer psyche is intensely affected. PRODUCT Nandos Product portfolio primarily comprises of flame grilled Periphery chicken which is the main focus of customers.The chicken is mainly served in quarters,halves and wholes. Cold drinks, shakes, ice tea , appetizer are also served at a nominal price. Nandos also serves burgers, pitas, salads, wings and wraps. In some countries, Nandos sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and the Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish). (www.nandos.com) It also manufactures a range of sauces which include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (www.nandos.com). PROCESS Amazing taste with nutrition -The chicken provided is lower in fat with great taste and high on protein. Freshly prepared Premium chicken are selected for Nandos. Then they are trimmed for excess fat and marinated in Peri-Peri sauce for 24 hours for the amazing taste. Thrilling Grilling Chicken is properly grilled naked on an open flame resulting in lower cholesterol and fat. And is basted on customer preference like lemon and herb, mild or extra hot Peri-Peri. Uses 100% natural ingredients and no preservatives, flavors, colors and no added MSG. PROMOTION 360 ° promotional techniques are used. For winning prizes and discounts scratch cards are given when an order is placed on various combo meal. Special offers like value meals offer greater value for money for the customer PEOPLE Friendly and prompt services to customers. Appropriate interpersonal skills, aptitude, and service knowledge. Responsiveness, reliability, assurance, empathy are the KRAs Transforming the transaction value to the customer life time value. OPERATIONS Nandos is known for its overwhelming staff. They give their best to make it a lifetime experience for the customers. I interviewed some crowd to judge about their experiences in nandos and according to the people it was one of the best restaurants experience for them. Best known for its peri-peri chicken which is really mouth watering. Even if the restaurant is busy the order placed comes to you in less than 10 -15 minutes. Unlike other restaurants the staff cooperates instead of annoying the guests. One of the best part about nandos is that it has options for vegetarian people too.There are some varieties of options to choose from pastries and other desserts priced between  £2 to  £3.The service is very quick and wonderful. One can choose from different varieties of menu. So nandos could be an lifetime and mouthwatering experience for the people. COMPETITOR ANALYSIS POSITIONING OF COMPETITORS: MC DONALDS It positions itself as the leader in quick service restaurants. In order to maintain dominance, they market to a younger set of persons, much in the same way that our Im Lovin It campaign does. KFC KFC corporation positions itself as the worlds most popular chicken restaurant chain, specializing in extra crispy fried chicken, Twister and Colonels Crispy Strips chicken with home style ideas which are different from others SWOT MATRIX OF McDonalds Here are some major strengths,weakness,oppurtunities and threats of mc donalds are described. Strengths McDonalds is considered as a market leader in both the domestic and international markets. It has an efficient food preparation style that follows the process in a systematic way The food is cheap and lots of variety is available. Weaknesses High renting cost and high fixed cost. Price competition with the competitors resulting in low revenue. There is lack of product innovation as the same menu is being used from a long time. Opportunities It can adapt to the needs of the societies and undergo an innovative product line McDonalds still has plans for more international expansion. Threats The companys aggressive international expansion. Foreign currency fluctuation as it uses standard pricing for its food items. SWOT ANALYSIS OF KFC Strengths KFC has strong trademark recipes. Ranks highest among all chicken restaurants for its convenience and menu variety. Distribution strategy. Weaknesses Admitted inability to provide quality service. Lack of knowledge about their customers. Conflicts between KFC and PepsiCo cultures. Opportunities Overseas expansion with the rapid economic growth. Updating restaurants. Threats Increasing wage rates directly affect menu prices. Changing customer demands. BRAND AUDIT KFC McDonalds Brand image Bucket chicken, wings of chicken, their mascot Chicken burgers, cone ice cream, Ronald What is your perception towards the customer Enjoy Crispy Chicken Experienced service which is the industry standard. Roles these brand play in your life Global Appeal Global appeal with providing best service in industry What is the reason for going there To have chicken served A multi fast food choice Level of awareness High High PESTLE Pestle is an abbreviation for the factors that should be understood by a company as part of its environmental analysis. It is described as: P Political E Economic S Social/Cultural T Technological L Legal E Environmental. OPPORTUNITIES THREATS Opportunities Threats People are more open to experiment with food now a day. Rapid growth in food industry International expansion Demographic trends Rapid economic growth Strength of competition. Rising sale of substitute goods. ex- Mc Donalds cheap chicken mayo burger (99p). Mature/overstored industry. More health-conscious consumers. Loyalty enjoyed by the present competitors. Economic downturn Internal Factors (IFAS Table) External Factors (EFAS Table)TOWS MATRIX Strengths (S) Branching (29 countries) Its fresh (never frozen) marinated for 24 hours Grilled to order (healthy) Customer able to choose level of spice in food. In the UK itself 214 restaurant Every restaurant is unique individually design 2010 one of the worlds top 30 hottest marketing brands Weaknesses (W) Menu updating cycle is too long Less care for religion and vegetarian costumer High renting cost , fixed cost Relatively high food price Health problem about grilling food Traditional grill food cant satisfy all the costumers. Does not provide online ordering Opportunities (O) People are more open to experiment with food now a day. Rapid growth in food industry International expansion Demographic trends Rapid economic growth S-O Strategies There are room for more international expansion (S1, O3) Increase number of outlet in current market (S1, S5, O1, O2) Increase marketing effort on healthy food (S2, S3, O1) Adding new menu items (S3, O1) W-O Strategies Add more food categories (w1 w2 w6 o1) Add online service with home delivering (w7 o2) Decrease the fixed cost of the food (w2 w3 05) Threats (T) Strength of competition. Rising sale of substitute goods. ex- Mc Donalds cheap chicken mayo burger (99p). Mature/overstored industry. More health-conscious consumers. Loyalty enjoyed by the present competitors. Economic downturn. S-T Strategies Open more outlets/Expand internationally (T1, T5, S1, S5) Cut the product prices (T1, T2, T6, S2, S3, S4) Start Home-delivery. (T1, S5, S7) Increase marketing efforts (T1, T3, S1, S5, S7) Attract more customers. (T3, T5, S1, S2, S3, S4, S5, S6, S7) Enhance the food making standards. (T1, T4, S2, S3, S4) W-T Strategies 1. Should come out with some cheap products to compete with others.(w4,t2) 2. Must use more healthy ingredients to attract the health conscious population.(w-5,t-4) 3. Need to focus on strategies to gain more profit in economic downturn position(w3,t6) 4. must come with more vegetarian products to attract the crowd.(t1,w2) TARGET MARKET PROFILE: Age: 18 30 year old (Generation y) Gender: Male and Female Income: Moderate to high Occupation: Students and Young Independent People Social class: Middle to Upper Class Risk perception: Low risk Needs-motivation: Sports and independent images Brand loyalty: Strong STRENGTH Branching (31 countries) Its fresh (never frozen) marinated for 24 hours Grilled to order (healthy) Customer able to choose level of spice in food. In the UK itself 214 restaurant Every restaurant is unique individually design 2010 one of the worlds top 30 hottest marketing brands CSF/CA MARKETING Critical Success Factors (CSFs) are the critical factors or activities required for ensuring the success of the business. The term was initially used in the world of data analysis , and business Analysis.( http://rapidbi.com/created/criticalsuccessfactors.html) Critical Success Factor (CSF) Marketing can help Nandos in the following areas of their business: SEO and SEM Social Media Marketing QR Codes Email Campaigns Trade Magazine Advertising Mobile Marketing Lets take the example of the famous social networking website and see how it can benefit Nandos and how the brand name can be promoted using the World Wide Web: Social Media Marketing on Facebook, Twitter, LinkedIn, etc is huge right now. Facebook has over 500 million active users and uses a targeting system for delivering ads that works. More than 500 million active users. 50% of active users log on to Facebook in any given day. Average user has 130 friends. People spend over 70 0 billion minutes per month on Facebook. Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. More than 70 translations available on the site Using demographics and geographic analysis, ads should be targeted to the right sex, age group, metropolitan or national areas Facebook really delivers. Setting up smart campaigns for your wall posts and ads is crucial.. Custom pages can also be built listing your services, promotions, and more. Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located. So masses can easily be reached and brand can be promoted easily with the direct technique.